CHAPTER 20WRITING AWESOME PROSPECTING E-MAILS
Reinventing the wheel is sometimes the right thing, when the result is the radial tire.
—JONATHAN GILBERT
There are times when you should reinvent the wheel and times when you should simply realign it. When the wheel you’re driving no longer suits your driving performance needs (or it’s flat), it’s time for reinvention. These templates I’m about to share with you came about because even just a few years ago, expectations and buying habits were different, and writing styles were different, too. It wasn’t unusual for a new hire to be given her predecessor’s files and told to copy what was there. If you’re still using templates that were passed on to you, it’s time to ramp up your performance with ...
Get Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
