EXHORT

(1) admonish strongly; encourage earnestly by advice or warning; insist; press; push; urge

Word Used in Sentence(s)

(1) “Two months before, halfway around the globe in Provence, France, I meet another enthusiast of all things American, Marc Lassus. He is the chief of Gemplus, a manufacturer of ‘smart cards,’ which can be used as electronic money to purchase telephone time or to store information such as medical records. It’s nearly midnight, and I watch him exhort his factory workers to act more American. The typical French executive treats manual laborers with veiled contempt, but Lassus revels in them, working the factory floor like a politician. He betrays his nationality only when it comes to greeting the female machine operators: ...

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