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Meaningful Experiences.

More than a user and an interface.

Here is the truth about problem solving: the solutions are all around you. To find them, you need to speak with and contextually observe behaviors of people who experience the problem you are trying to solve: the users. This is what human-centered design is about. You focus on the needs of the user who is interacting with the product. There are many roles that designers have within the field of user experience (UX) design. The overall goal of UX design is to explore how users feel about the interaction in an effort to create better experiences. Therefore, success is determined ...

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