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15 min.

10

Activate The Senses.

The memory of design.

Have you ever smelled a scent that stopped you in your tracks and brought you back to another time? Maybe it was the smell of a favorite family meal being cooked, or the smell of the first summer rain, or the somehow memorable smell of your childhood home. Just the smell of it, and it brought you back to all the other emotions and memories felt. Oddly enough, the smell of freshly opened Scotch tape will always remind me of my grandparents’ home. If you don’t think tape has a smell, I challenge you to open a new package, and you will see. The more engaged our senses are in an experience, the ...