CHAPTER 1
WHY PURPOSE IS KEY TO A BETTER FUTURE
Leadership is discovering the company’s destiny and having the courage to follow it ... Companies that endure have a noble purpose.1
Joe Jaworski
We are living through intense, uneasy and extraordinary times. Darkness is falling wherever we look, and yet there are pinpricks of light too. Never has the potential for humanity to address urgent and global issues – economic inequality, societal polarisation and environmental dangers – been greater. And never has the risk of systemic failure – whether from cyber-attacks, stand-offs between nations, or the catastrophic consequences of climate change – been higher. We are poised right on the edge of destiny-changing times.
What will it take for our ...
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