Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication

In this chapter, we’ll look at story arc, the traditional passage from beginning to end, with a middle that contains an emotional turning point. This is where you put all the pieces and principles together. Here are the steps so far: You’ve excavated a story from life experiences, which began with answering the potent questions, Why story? Why now? You’ve envisioned your audience, followed by identifying and releasing any obstacles to your listening. You’ve experienced the catalytic effect of the Grandparent Exercise, and your storytelling muscles ...