PRAISE FOR POWERED BY STORYTELLING AND MURRAY NOSSEL
“If you think your enterprise doesn’t need great storytellers, this book will convince you that you’re wrong. With creativity and verve, Murray Nossel shows how to apply the power of narrative to marketing, manufacturing, management, and just about every corner of your business. If you want to become a better storyteller—and a better listener—Powered by Storytelling is the book for you.”
—DANIEL H. PINK, New York Times bestselling author of Drive and To Sell Is Human
“Knowing how to craft and tell a purposeful story is a seminal skill set for every business communicator. Powered by Storytelling offers a must-have methodology for anyone who wants to learn how to tell winning stories for business ...
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