Powerful Leadership Through Coaching

15Coaching the 7 Core Factors for Organizational Change

In all my years as a leader at Frito Lay and PepsiCo, I have found that building trust with my team and in our culture was the single greatest thing that I could do to improve performance.

—Al Carey, former president, PepsiCo North America

In this part of the book, we go beyond helping individuals change, to helping entire leadership teams and organizations learn and align to better serve their customers, better compete in the marketplace, and better serve its mission, vision, and ultimate purpose in society.

Of course, no one coaches an organization. You’re still coaching people, but now we’re talking about coaching senior executive leaders and teams and others who have general leadership, management, and often global responsibilities.

As a coach practitioner who has practiced in over 35 countries for approximately three decades, I have found that my favorite work is developing senior leaders and executive teams; helping them to set clear visions, values, strategies, and goals with aligned roles and structure for their organizations; and coaching them in a way that brings simplicity to their executive teams. Arthur W. Jones from Procter & Gamble famously stated, “All organizations are perfectly aligned to get the results they get.” The trick is to design and align the organization to the desired results that are wanted. Executive coaches can play an essential role in that design and alignment.

Organizational coaching ...