Powerful PR Strategies for Success (Collection)

Index

A

ACDSee example (customer service), 228–230

Acteva, 296

advertising

blogs supported by, 138

daily message statistics, 247

PR versus, 15

revenue statistics, 53

aggregators, micromedia tools for, 186

AideRSS, 293

Alexa, 57, 100, 264

alpha tests, 240–241

Amazon, 30, 219

Anderson, Chris, 13, 40–45, 68, 89, 104, 233, 274

AP Stylebook, 50, 52

Apple, 199

applications, creating, 261

Apprate, 175

“Are You a Sanctimonious PR 2.0 Professional?” (blog post), 141–143

Arrington, Michael, 132, 284

ARS Technica, 58, 234

Ask Blog Search, 117

audience

avoiding the term, 83–85

changing role of, 85–90

audio micromedia tools, 185

authority, measuring, 256–257

B

BackType, 251, 259

Barefoot, Darren, 279

Bebo, 79

bell curve of product adoption, 223–224

Bensen, ...