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Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge, Brian Solis

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Index

A

Abrams, Jonathon, 125

Accenture, interactive newsrooms, 95–97

accurate information, 60

Adams, Scott, 170

Adverb Media, 244–245

analyzing social networks, 136

Anderson, Tom, 126

AOL (America Online)

interactive newsrooms, 98–99

video, 162

Apple

iPod, 165

video, 164

Art eXposed, 207–208

ASCO Power Technologies, 253–256

ASCO Power University, 253–256

Associated Press (AP), news releases, 104

Astroturfing, 23

audiences, reaching through social networking, 124–126

B

B2B, 76, 175, 199

B2C, 114, 175, 199

Baby Boomers, social media, 188

Bang, 4

Barger, Richard, 43

Barrett, Bill, 146–147

Belzer, Doug, 189

Bernays, Edward, 61

Billings, Mike, 43

Birkhahn, Ted, 174

video, 174–182

Blair Witch Project, 23

blog tracking by consumer brands, 80

blogger.com, ...

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