Chapter 10
THE REVIEW PROCESS
Making Sure the Power Is in the Proposal
GOLDEN RULE:
Properly understood and conducted, proposal reviews are not driven by Attila’s First Law—pillage and plunder first, then burn.
Red Team is an odd term for a formal review of a draft proposal. Although no one knows for certain where the name comes from, speculations include a military origin (i.e., a strike force); Roman mythology (Mars, the red planet and the god of war); or, somewhat less dramatic, the color the proposal team sees once the red team has finished its review. Regardless, the mere mention of a red team review seems to foster highly charged reactions in response to the destructive forces bearing down on a proposal that the team has labored long ...
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