Powerful Proposals

Introduction

Clients, friends, and even strangers often ask why we named our company Lore International Institute. In particular, they ask, why Lore? Our answer to that question goes a long way toward explaining our approach to business development in general (and proposals in particular). One dictionary definition of lore is “knowledge gained through study and experience.” As you will see, we learned a long time ago that researching past and current thought regarding proposal management and design will always be worthwhile, but the intellectual gain must be tested and validated, or modified or rejected, based on direct experience in the field. Perhaps more than any other business function, proposal expertise requires that practitioners learn ...