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The Role of Marketing in Launching New Products

Phil Baker

The role of marketing is to help make a product succeed in the marketplace and realize its sales potential by using a variety of activities: influencing the product’s design, positioning the product and company to the outside, conducting market research, promoting the product using public relations and advertising, and understanding and communicating with the customers.

A marketing plan revolves around the relationship between the company and the customer. The foundation of a good program consistently begins with an attitude that shows respect for that customer.

Having respect affects ...

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