Powerful Social Media, Branding, PR Practices (Collection)

Your Brand Is Not Your Logo

It Is an Experience that Lives in Your Customer’s Gut

Robert Brunner and Stewart Emery;with Russ Hall

A family of five climbs road-weary out of a Volvo station wagon and heads past the dance hall that won’t be open for three more hours toward the post office/saloon that also serves as a souvenir store and is the main business in downtown Luckenbach, a metropolis comprised of four wooden buildings that haven’t seen fresh paint in many a moon. Mom, Dad, the two twin girls, and their older brother Chip are nearly to the door, anxious to see the place where Willie Nelson, Waylon Jennings, Gary P. Nunn, and a host of other ...