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How to Generate Effective Press Releases for Social Networks

Brian Solis and Deirdre Breakenridge

Let’s start by reacquainting ourselves with basic principles for good, well-written news releases. These ten principles (more definitely exist) serve as the foundation for New Media releases:

1. Elevate the message.

2. Inform, don’t persuade.

3. Write with balance.

4. Include traditional and New Media.

5. Be informative.

6. Provide resources and add links.

7. Use available Social Media channels to open up and distribute dialogue.

8. Listen.

9. Converse.

10. Learn.

Traditional Releases

Many reporters and bloggers use standard news releases to build ...

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