Chapter 8. Social Networking: A Revolution Has Begun

Social Networking begins with blogging. What you refer to as the “the blogosphere” continues to grow daily. Suddenly, it’s a crowded Web 2.0 world full of bloggers. Hundreds of thousands of bloggers—who refer to themselves as “citizen” journalists, each with the ability to opine—write and share information with other “tuned in” members of Web communities. No doubt you already know that 21st Century reporting and news distribution is no longer an exclusive function of the print, broadcast, or online media outlets.

The Start of the Revolution

With respect to these significantly different changes, PRWeb (, founded in 1997 by David McInnis, answered a simple question that was on the ...

Get PR 2.0: New Media, New Tools, New Audiences now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.