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PR im Social Web (O'Reillys Basics)
book

PR im Social Web (O'Reillys Basics)

by Marie-Christine Schindler, Tapio Liller
May 2012
Beginner to intermediate
376 pages
11h 16m
German
O'Reilly Verlag
Content preview from PR im Social Web (O'Reillys Basics)

Kundendienst im Social Web planen

Kundendienst im klassischen Sinne hat die Aufgabe, Fragen des Kunden zu beantworten und Probleme zu lösen. Dazu musste in traditionellen Organisationsformen der Kunde einen vom Unternehmen bereitgestellten Kontaktpunkt – im Beraterenglisch auch »Touchpoint« genannt – aufsuchen. Dazu gehören Filialen, Telefonhotlines und E-Mail-Adressen für Kundenanfragen. Durch das Social Web wächst die Zahl der potenziellen Kontaktpunkte und damit auch die Herausforderung, an jedem dieser Kontaktpunkte einen Kunden eindeutig zu identifizieren und ihm jeweils eine gleichlautende Antwort geben zu können. Deshalb erfordert die Einführung von Supportangeboten über das Social Web sorgfältige Vorbereitungen, für die wir Ihnen einige ...

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PR im Social Web (O'Reillys Basics), 2nd Edition

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Publisher Resources

ISBN: 9783868992830Purchase book