Practical A/B Testing

Building More Inclusive Products

You can learn so much about your users and how they engage with your product by evaluating changes in the scope of an A/B test. You can discover behavior patterns of specific user groups at a much larger scale than a user research study would provide. This lets you better serve the needs of your users—all of your users.

Now, what does it mean to create an inclusive product? It means you’re building a product that caters to a wide range of diverse users. Ideally, your product, whatever it may be, is in the hands of all people, not just a particular demographic.

The truth is, it’s inevitable that exclusion lurks in the shadows, in the unseen crevices or hidden nooks of an engineering system. Even if you think ...