Practical A/B Testing

Visualizing A/B Test Results

Once your A/B test has run for its configured duration, the last step is to summarize and present your test results.

There are two options for presenting the findings from an experiment. First, you can present the results numerically in a table. Second, you can display the test results more visually with a graph. See the following examples.

Visual representations can be easier to understand than tabular representations and sometimes even highlight insights that would be harder to see in numeric form. The following section will introduce you to visualizing your test results with graphs.

Visualizing User Engagement with ...