Illustrating the Components of an A/B Testing Platform
You already know the anatomy of an A/B test and the various tests you can run on a product. Now it’s time to connect all the dots and see what the engineering platform that enables A/B testing consists of. To decide whether an external A/B testing platform can provide the functionality needed to facilitate A/B testing on a product, it’s best to know the high-level software components required of any experimentation platform.
In this section, we’ll discuss the essential software requirements of an engineering system that orchestrates A/B testing, regardless of whether the system is a homegrown or a third-party solution. Your A/B testing solution should include every step of the experimentation ...
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