Practical A/B Testing

Growing Demand for A/B Testing

For any engineering platform serving the needs of internal teams at a company to be successful, you need to treat the platform as a product. When you’re marketing a new product, you’ll take any opportunity to increase adoption.

To grow testing demand in your organization, you’ll want to initially focus on your target audience. Who will be the first movers, the first people to opt in and evaluate their new idea with your A/B testing platform? That’s step one; once you’ve identified your earlier adopters, you can have those same people be your ambassadors. They’ll advocate and help with word of mouth. As your A/B testing platform continues to deliver test results, teams will return to run more tests.

Having a Driving ...