Practical Business Analytics Using SAS: A Hands-on Guide

CHAPTER 13

Introducing Big Data Analytics

By this time you have read 12 chapters on the topic of business analytics and can now appreciate the theories and practices that make up this domain. But the learning never ends, especially in a fast-growing area like this one. By now, you might already be aware that big data is catching up in popularity very quickly. A fast-growing number of organizations, notably online ones with a large amount of visitor traffic, are generating an unprecedented amount of data daily, which is almost impossible to handle with classic techniques.

We discussed this a bit in Chapter 1, and in this last chapter of the book, ...