Chapter 1. Introduction to Practical Business Intelligence

What is business intelligence? Before answering this question, I want to pose and answer another question. What isn't business intelligence? It is not spreadsheet analysis done with transactional data with hundreds of thousands of rows. One of the goals of Business Intelligence (BI) is to shield the users of the data from the intelligent logic lurking behind the scenes of the application that is delivering that same data to them. If the integrity of the data is compromised in any way by an individual not intimately familiar with the data source, then there cannot, by definition, be intelligence in the business decisions made with that same data. The following statement is a common theme ...

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