There is an endless list of messages you may want to send about your change project. In this section, I have listed three or four key messages for each project phase that you don't want to forget. As you create your communication plan, use these as a starting point for developing your full list of messages.
Because this book is focused on IT projects, I am using the basic phases of a system implementation: Analyze, Design, Build, Test, Implement, and Maintain. Many of the messages would be the same regardless of the type of change you are implementing.
I refer to the change curve throughout this section. As a reminder, this is what the change curve looks like:
During this phase, most people are still ...