10 Mapping the industry
1. State of the art: mapping the film industry
We've spent some time looking at the main issues affecting the new world of moving images. Next, we need to look at who pays the bills, the industry itself. What kind of health is the film industry in and what are the trends that stand to affect filmmakers?
An overview
A possible analogy for the film industry is that of an iceberg. Only a very small amount of the total is actually visible and yet it is that small part that is most visible and draws our attention. Mainstream feature films are still the backbone of the industry and there are no signs that audiences are about to desert their second favourite pastime (after gaming). In fact, the need for newer twists on tired ...
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