For Free to Play, episodic, and subscription-based games, a wide-scale release has always marked the transition from creating a product to running a service. But even for premium titles, a degree of post-launch support is mandatory, and the days of shipping a box and immediately moving onto a new venture are over.
Running a game development business has never been easy, and nowadays, our industry is as competitive and hit-driven as ever. With game development and marketing costs growing ever higher, building, maintaining, and repeatedly monetizing a dedicated fanbase has become a top priority. For players, on the other hand, the landscape is more inviting than ever! The abundance of high-quality Free to Play titles means ...
