November 2015
Beginner to intermediate
296 pages
7h 45m
English
book
Practical Google Analytics and Google Tag Manager for Developers
by Jonathan Weber, the Team at LunaMetrics
Content preview from Practical Google Analytics and Google Tag Manager for Developers
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CHAPTER 5
Tracking Interactions with Google Tag Manager
“Alice had begun to think that very few things indeed were really impossible.”
—Lewis Carroll, Alice’s Adventures in Wonderland
Beyond the basics of measuring pageviews, there are often other interactions, within pages, that you’re interested in tracking with Google Analytics. These might include clicks on elements of the page, such as links to downloads or external websites, interactions with embedded video, or social media buttons on a page. This chapter discusses collecting data on those types of interactions using Google Tag Manager to send data to Google Analytics.
Tracking Interaction ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.