November 2015
Beginner to intermediate
296 pages
7h 45m
English
book
Practical Google Analytics and Google Tag Manager for Developers
by Jonathan Weber, the Team at LunaMetrics
Content preview from Practical Google Analytics and Google Tag Manager for Developers
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CHAPTER 7
Ecommerce: Tracking Products and Purchases
“And if you take one from three hundred and sixty-five what remains?”
“Three hundred and sixty-four, of course.”
Humpty Dumpty looked doubtful, “I’d rather see that done on paper,” he said.
—Lewis Carroll, Through the Looking Glass
For sites that sell products, you can gather additional data about the purchases users make on the site. Google Analytics offers two levels of detail in tracking ecommerce:
- Basic ecommerce tracking tracks purchases only. Since it is only concerned with the completed purchase, you only need to make changes in GTM for the final purchase confirmation page.
- Enhanced ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.