CHAPTER 11
Providing Additional Data About Users
“Take some more tea,” the March Hare said to Alice, very earnestly.
“I’ve had nothing yet,” Alice replied in an offended tone, “so I can’t take more.”
“You mean you can’t take less,” said the Hatter: “it’s very easy to take more than nothing.”
—Lewis Carroll, Alice’s Adventures in Wonderland
Previous chapters covered how to get information from your site into Google Analytics using Google Tag Manager. You’ve looked at ways to measure both the basics—user interactions like loading a page, which you track with pageviews—as well as more specific actions—for example, watching videos or downloading ...
Get Practical Google Analytics and Google Tag Manager for Developers now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
