CHAPTER 13

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Collecting Data from Mobile Apps

When the Rabbit actually took a watch out of its waistcoat-pocket, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it.

—Lewis Carroll, Alice’s Adventures in Wonderland

So far this book has focused on using GTM to implement GA (and potentially other tags) to measure websites. But websites aren’t the only way our customers interact with us. Another important channel is the use of native apps for mobile devices—the kind you can download and install on a phone ...

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