November 2015
Beginner to intermediate
296 pages
7h 45m
English
book
Practical Google Analytics and Google Tag Manager for Developers
by Jonathan Weber, the Team at LunaMetrics
Content preview from Practical Google Analytics and Google Tag Manager for Developers
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CHAPTER 14
Sending Data from Other Sources Using GA’s Measurement Protocol
Curiouser and curiouser!
—Lewis Carroll, Alice’s Adventures in Wonderland
The bulk of this book has focused on sending data to Google Analytics via Google Tag Manager. These official methods of collecting data in GA extend to websites (JavaScript) and mobile apps (iOS and Android SDKs). However, there are many potential sources of data that you might wish to incorporate into GA beside websites and mobile apps.
To facilitate additional sources of data, GA provides the Measurement Protocol. The Measurement Protocol is a specification for how data is sent to GA, and it doesn’t ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.