Chapter 13. SUCCESS PROGRAMMING: Causing the Outcomes You Want

"The greatest discovery of my generation is that human beings, by changing the inner attitudes of their minds, can change the outer aspects of their lives... . It is too bad that more people will not accept this tremendous discovery and begin living it."

William James (Pioneer of modern psychology)

IN HIS BEST-SELLING BOOK PSYCHO-CYBERNETICS, physician and plastic surgeon Dr. Maxwell Maltz laid the groundwork for a large part of the field of self-help psychology. As a successful plastic surgeon, Maltz had seen many times the psychologically disabling influence on his patients of significant disfigurations. Many people with deformations—unattractive physical images—also carried around ...

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