Be Alert to Manipulation—Think for Yourself. Ask, “What Do I See?”

The emperor was vulnerable to anyone who could exploit his obsession for fine clothing. Investors can be just as much at risk when they are lured by fancy marketing and persuasive promises of easy money.

In early 2011, perhaps you noticed a change in investment strategy rhetoric in the media. As the economic and political environments became more volatile during this time, gold became a popular investment theme. Suddenly, the airwaves were filled with an energetic blitz recommending that investors stock up on gold. “Gold is the answer!” these ads foretold. “It’s tangible! And it’s going higher in price! There’s a finite amount, so it must continue to go up in value! Sell everything ...

Get Practical Lessons for Your Financial Life (Collection) now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.