Chapter 20. There’s an Entire Economy in What We Consume and Waste

Take a look at the following scenario.

Laura is an investor who has a high-profile career in advertising. Her job involves long hours and an intense work week. She has always focused so completely on the responsibilities of her position that she has rarely found time for herself. Years of a poor diet, lack of exercise, and an accumulation of stress have taken a heavy toll on Laura and her family. As a result, Laura has felt the need for life changes to restore her resilience and enthusiasm.

At the peak of her frustration, Laura made a confession to her financial advisor, someone with experience and interest in health and fitness. She said to the advisor, “Look. I’ve got these ...

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