8 New Business Formation
Objectives and Learning Outcomes
The objective of this chapter is to provide an understanding of the processes and challenges faced during the creation of new businesses. Starting new businesses is an area in which many authors propose simple and unverifiable methods for success. Unfortunately, the odds are stacked against new businesses. This chapter summarizes a range of methods that have emerged to improve the chances of survival of new businesses. It also introduces important parameters involved in the funding of new businesses, the main sources of funding, as well as the personal qualities normally required of founders. The chapter concludes with a brief introduction to business ...
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