As we see from Table 5.4 showing a breakdown of alternative sources, neither Buyer nor Seller is at a marked advantage. Voice Response, Inc., could find another company with the sophisticated application needs to warrant their new Spectrum system, but it takes time to develop the application specifications. At the same time, Rough-Rider could add phone lines, operators, and fulfillment staff to handle the increased volume. However, neither of these alternatives looks attractive since they would not meet the underlying needs and objectives of the parties.
|Seller: Voice Response, Inc.||Buyer: Rough-Rider Outfitters|
|Alternative sources||Alternative sources|
|Alternative currencies (check one)||Alternative currencies (check one)|
|Plenty available to close the gap.||Plenty available to close the gap.|
|Sufficient to close the gap.||Sufficient to close the gap.|
|Need to generate/explore. ...|