Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances

1

Agile Product Management

Is It Product Owner or Product Manager?

One of the biggest problems that Product Owners face is that the accountabilities and authorities they should have are not connected to only a single person in the organization. Their accountabilities are commonly distributed among multiple people and positions. For example, defining and communicating the product vision is (traditionally) done by folks other than those who order the work to be done. The difficulty may come from the fact that the words “Product Owner” originate from and are used mostly in the context of the Scrum framework. Since not all teams and organizations have adopted Scrum, organizations struggle to connect all the Product Owner accountabilities to a single ...