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How to Identify and Define Product
Introducing the Customer Representative
Some positive outcomes and benefits are observed when Product Owners take the Customer Representative stance. For example, the Developers have a greater understanding of their customers and users. With this increased understanding of customers and users, including their needs, pains, fears, and objectives, the Developers can build the product or service that best fits their customers’ needs. The bottom line is, the better you understand your customers, the higher your chances of building the right product.
Besides building a better product, the Developers become more self-managing, as they can relate to and empathize with customers and users. This increased self-organization ...
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