6
Identifying and Expressing Customer Value
Robert Lutz, the chairman of Chrysler, says that 80% of people in focus groups hated the new Dodge Ram pickup. He went ahead with production and made it into a best-seller because the other 20% loved it. Having people love your product, even if it is only a minority, is how you succeed.
—Alan Cooper, The Inmates Are Running the Asylum
Perhaps the best description of the Product Owner accountability in Scrum is that of a “value maximizer.” The value is typically out there but often hidden by a web of complexity. Scrum is merely a sword that allows us to cut through that complexity but does not guarantee that there is value on the other end. There is no greater waste than to build a product with great ...
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