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Communicating the Product Vision Effectively
One of the most important characteristics of a great vision is its ability to capture the imagination of the recipients. Great visions tend to tell a story, but what does that mean and what are some ways that we can create such a narrative? Let’s start with the fact that there is no one type of story. Nor is there one perfect story for your product, to be used in the same way for every stakeholder. Instead, think of storytelling like people do and did in the past when sitting around the campfire. People were, are, and will forever be trading different stories. It’s not about repeating the same story over and over again.
Looking at most of the stories that Product Owners communicate, you will find ...
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