February 2023
Intermediate to advanced
464 pages
9h 40m
English
book
Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances
by Chris Lukassen, Robbin Schuurman
Content preview from Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances
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9
Communicating the Product Vision Effectively
One of the most important characteristics of a great vision is its ability to capture the imagination of the recipients. Great visions tend to tell a story, but what does that mean and what are some ways that we can create such a narrative? Let’s start with the fact that there is no one type of story. Nor is there one perfect story for your product, to be used in the same way for every stakeholder. Instead, think of storytelling like people do and did in the past when sitting around the campfire. People were, are, and will forever be trading different stories. It’s not about repeating the same story over and over again.
Looking at most of the stories that Product Owners communicate, you will find ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.