Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances

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Driving Inside-Out Product Innovation

Introducing: The Experimenter

A challenge of the digital age¹ is that enormous amounts of information are available to us. With so much knowledge and information at our fingertips, it is harder than ever to make the right decisions. What information should we use? What insights are useful? What insights are true? How do we separate the facts from assumptions and opinions? The overload of information isn’t the only challenge, though. We must research, talk to, and empathize with customers; we must learn as much as we can to guide us toward the right steps and approach with our products. However, we can’t be sure of taking the right steps if we base those steps solely on research and conversation. We ...