February 2023
Intermediate to advanced
464 pages
9h 40m
English
book
Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances
by Chris Lukassen, Robbin Schuurman
Content preview from Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances
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15
Driving Outside-In Product Innovation
Outside-In Innovation Sources
The inside-out sources of innovation discussed in the previous chapter are useful, yet they tend to lead to incremental innovations. They generate enhancements or improvements to existing products. You might have been aware of some of those ideas already, and maybe some were generated by the various sources discussed. However, most of those ideas won’t help you to launch disruptive new ideas, new cash cow products, or conquer the market. An outside-in approach to innovation is often better when chasing such objectives.
When taking an outside-in approach, you’ll gather your knowledge, information, insights, data, and observations outside the walls of your company. Activities ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.