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Stakeholder Management in Complex Environments
Introducing: The Influencer
In the first iterations of creating and naming the Product Owner stances, we weren’t sure about the Influencer. We originally called this stance the Politician. We felt that Influencer might be linked more to being an online influencer, as in social media platforms. The Product Owner as an influencer, however, is somebody who influences people inside and outside the company to move the product or service in the right direction. When doing so, they often run into company politics, which is why we thought Politician was appropriate for this stance. Feedback taught us that people felt offended to be called a politician. Most product people told us that they did not ...
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