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Negotiating with Stakeholders, Customers, and Users
It’s simple, it’s fun, and we all love it: negotiating! Just kidding. The reality is that, while some of us love it, most of us don’t. Negotiation is a dialogue between people or parties hoping to reach a beneficial outcome. It typically occurs when dealing with contracts, proposals, quotes, issues, or conflicts, and there is a clear need to resolve those with a positive outcome. Negotiation is an interaction and process between entities who typically make compromises to agree on matters of mutual interest while optimizing their interests at the same time. This beneficial outcome can be for all the parties involved, or just for one or some of them. Negotiators need to understand the negotiation ...
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