Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances

Introduction

Practical Product Management for Product Owners helps Product Owners understand and avoid common pitfalls that inexperienced Product Owners face. It provides them with better alternatives; more effective behaviors; and useful tools, concepts, and techniques to become great Product Owners, delivering products and services that delight their customers. It uses a case study approach to illustrate these problems and describe alternative solutions. The case study, while fictitious, is based on the authors’ experiences working with, and in various cases as, real Product Owners.

Everyone has experienced poorly conceived products or services, despite the vast amounts of time and vast sums of money that organizations spend building these ...