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Practical Salesforce.com Development Without Code: Customizing Salesforce on the Force.com Platform by Philip Weinmeister

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Introduction

If you are scratching your head in response to the book’s title, Development without Code, you will be happily surprised to discover that this is not at all a paradox. While typical development requires the knowledge of a particular programming language, the creation of business applications within Salesforce.com does not. Some very intelligent employees at Salesforce.com have spent thousands of hours working away to build a highly configurable interface that is both user friendly and intuitive. I am neither a part of that group, nor an employee of Salesforce.com, but I can say without equivocation that building solutions within this CRM application for the last few years has been extremely enjoyable and quite fruitful, both for ...

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