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Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities by Phil Wicklund

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© The Author(s) 2015
Phillip WicklundPractical Sitecore 8 Configuration and Strategy10.1007/978-1-4842-1236-3_4

4. Experience Optimization

Phil Wicklund
(1)
Minneapolis, Minnesota, USA
 
We just discussed personalization in Sitecore, which is no doubt one of the most exciting capabilities Sitecore provides. However, having good, highly effective content is the first step to any personalized experience. What good is showing your customers content that should be interesting to your customer, if that content is arranged in a really crappy way or written poorly? Experience optimization, aka testing, tests different content variations and component layouts in order to determine which combination creates the most engagement value possible. Experience optimization, ...

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