A Hands-On Tutorial on Text Mining in SAS®
Analysis of Customer Comments for Clustering and Predictive Modeling
Maheshwar Nareddy, Graduate Student, Email: maheshn@ostatemail.okstate.edu
Dr. Goutam Chakraborty, Professor, Department of Marketing, Oklahoma State University, Email: Goutam.chakraborty@okstate.edu
Contents
Introduction
In order to retain existing customers and attract new ones, many companies use customer loyalty programs. This practice is very common among retail businesses, where it has been popular for quite some time. Periodic evaluation of these loyalty programs through customer surveys helps in identifying the important updates that need to be done to ...
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