Chapter 1. The User Experience Mindset


"Silicon Valley is a mindset, not a location."

 --Reid Hoffman

Let's begin by introducing the first topic that every User Experience (UX) practitioner, and business stakeholder needs to understand about UX: The mindset of UX and what it means to think like a UX practitioner. However, before we do that, let's understand something about UX itself.

UX is a skill. It's a practice. It's about where to place a button on a website and how to organize content. It's about how to improve screen and interface design. It's about wireframes, focus groups, and usability studies. These are the things we know about UX, but what else should we know?

UX is also about collaboration. It's about solving problems and finding solutions. ...

Get Practical UX Design now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.