Practical UX Design

The meme that just won't die

By now, we've dispelled the "faster horse" myth once and for all. No longer will we utter this quote, nor will we allow others to do so in our presence, without sharing with them why it's short sighted and wrong. We are also in a better position to correct them because we are thinking with a UX mindset that will guide us to better solutions, right? There is, however, one problem. As I stated earlier, Ford's supposed "faster horse" quote is not the only one of its kind.

	"We built [the Mac] for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research."
	--Steve Jobs

Oh no. Here we go again! Let's put a stop to it right now with this: ...